Leadership Summit
The Challenge
The Springfield Chamber's annual Leadership Summit brings together business and community leaders for a full day of professional development, networking, and collaboration. The challenge was to create a unified campaign that reflected each year's theme, generated strong attendance, and delivered a cohesive experience from the first invitation through the closing keynote.
My Role
I led the creative development and promotion of the Summit, helping shape the event's visual identity and communications strategy while coordinating creative assets across digital, print, environmental design, and live production. Working with Chamber leadership, presenters, sponsors, vendors, and volunteers, I helped ensure every touchpoint supported a consistent and engaging attendee experience.
Deliverables
Annual theme development and visual identity
Integrated marketing campaign (web, email, social media, print)
Website, registration, and attendee communications
Speaker promotion and presentation materials
Sponsorship recognition and branded collateral
Environmental graphics and event signage
Event photography and editorial recap
Production coordination with venue, presenters, and vendors
The Outcome
The 2025 Leadership Summit welcomed more than 150 business and community leaders for a day of learning, networking, and collaboration. The integrated campaign successfully connected event branding, educational content, sponsorship recognition, and attendee communications into a unified experience that reinforced the Chamber's commitment to leadership development and professional growth.