Leadership Summit
The Challenge
The Springfield Chamber's annual Leadership Summit brings together business and community leaders for a full day of professional development, networking, and collaboration. The challenge was to create a unified campaign that reflected each year's theme, generated strong attendance, and delivered a cohesive experience from the first invitation through the closing keynote.
My Role
I led the creative development and promotion of the Summit, helping shape the event's visual identity and communications strategy while coordinating creative assets across digital, print, environmental design, and live production. Working with Chamber leadership, presenters, sponsors, vendors, and volunteers, I helped ensure every touchpoint supported a consistent and engaging attendee experience.
Deliverables
Campaign strategy and event promotion
Coordination of award videos with a third-party production company
Creative direction and visual identity
Website, email, social media, and print communications
Stage presentation, signage, and environmental graphics
Year-in-review slideshow and presentation assets
Photography and post-event editorial recap
Press materials, award production, and vendor management
The Outcome
The 2025 Leadership Summit welcomed more than 150 business and community leaders for a day of learning, networking, and collaboration. The integrated campaign successfully connected event branding, educational content, sponsorship recognition, and attendee communications into a unified experience that reinforced the Chamber's commitment to leadership development and professional growth.